Developing a brand story is a core technique that companies use to write ads, build websites and sell their products. 

 But did you know it can also be a key skill to level up your professional skills?

 A truly compelling brand story can help you generate more clients, make your community projects a success, expand your networking pipelines and even get promoted.

What is your personal brand story?  Do you have one?  

Join us to hear how you can create a simple framework that reflects:

o    who you serve

o    what problem you solve

o    why you’re different

o    why it matters now

We’ll also dive into using that story consistently across your correspondence, online and social content, and face-to-face interactions. 

Brent Shiratori has helped local and global companies in developing effective branding and marketing strategies for twenty-five years.

Brent began his marketing career in Hawai‘i working with clients that have included American Savings Bank, the University of Hawai‘i, Hawai‘i Pacific Health and Prince Resorts Hawaii.  He later moved to San Francisco, where he led account management teams for such clients as The Walt Disney Company, Hewlett-Packard, and VISA. He also served as VP, Global Brand at OUTRIGGER Resorts & Hotels, managing the branding and marketing for over 30 properties in 5 countries.

Brent is the CEO of Aidia Marketing, a branding and strategic marketing firm he founded that provides "marketing expertise on-demand" through: fractional CMO services, 1:1 coaching, private workshops and brand strategy development.  Client industries include financial institutions, healthcare, hospitality, tourism, retirement communities, commercial printers, employer services, restaurants and non-profits.