Effective marketing starts with understanding your customers, not increasing your spend. In this interactive workshop, participants will look at where customers get stuck, identify resources they already have, and develop practical ideas to help people discover, choose, and return to their business. Each participant will leave with one marketing idea they can test, a simple way to measure the result, and a next step they can take right away.

About the Speaker: 

Brent Shiratori has helped local and global companies in developing effective branding and marketing strategies for twenty-five years.

Brent began his marketing career in Hawai‘i working with clients that have included American Savings Bank, the University of Hawai‘i, Hawai‘i Pacific Health and Prince Resorts Hawaii.  He later moved to San Francisco, where he led account management teams for such clients as The Walt Disney Company, Hewlett-Packard, and VISA. He also served as VP, Global Brand at OUTRIGGER Resorts & Hotels, managing the branding and marketing for over 30 properties in 5 countries.

Brent is the CEO of Aidia Marketing, a branding and strategic marketing firm he founded that provides "marketing expertise on-demand" through: fractional CMO services, 1:1 coaching, private workshops and brand strategy development.  Client industries include financial institutions, healthcare, hospitality, tourism, retirement communities, commercial printers, employer services, restaurants and non-profits.

FAQs: 

Where is this Workshop? On Zoom

When will I receive the Zoom link? Two days before the event date.